The String Cheese Incident with Los Lobos

The past three decades have written a story packed full of surreal experiences, epic moments, groundbreaking involvement and huge accomplishments. The String Cheese Incident has been recognized for their commitment to musical creativity and integrity, for their community spirit, philanthropic endeavors, and for their innovative approach to the business of music.


When The String Cheese Incident’s growth first started gaining momentum in the 1990s, as the Internet was just beginning to take hold and the major-label business model was failing, the band decided to make music on their own terms.

Since then, The String Cheese Incident has gone on to carve out a completely unique approach to the business of music; they are truly pioneers of a new way of “making a band.” With the Internet as their tool, SCI was among the first artists to disseminate information online, such as tour dates, release information,
and other news, to their growing fan base. Rather than doing business on such terms as “the bottom line,” SCI put their music and their fans first, opening companies of their own, including a ticketing company, a merchandise company and a fan travel agency, to best serve their community. The band’s record label,
SCI Fidelity Records, has always operated under the same ideals. Even early on, SCI Fidelity embraced downloadable music and file sharing, delivering SCI’s “On The Road” series, where every show the band plays is made available for download on the Internet. Whether they realized it at the time or not, The String Cheese Incident was inventing grassroots band development. Today, literally hundreds of bands are using some version of this same approach to build their brand.


The String Cheese Incident’s commitment goes well beyond their immediate community, and even beyond the music community as a whole. Early on, the band took a serious interest in giving back to the communities that they visited, and they were among the first performers to encourage “Green” shows and tours. SCI’s support has helped give rise to such not-for-profit organizations as Conscious Alliance and HeadCount. All the while, The String Cheese Incident has stayed committed to music as a creative endeavor, not just in their recordings but also in their live performances. The list of SCI’s special guests and collaborators is long and diverse. Their annual events such as Electric Forest and Hulaween, and holiday shows such as New Year’s Eve, have helped redefine the concert experience and have garnered the band a reputation as live music vibe innovators.

LOS LOBOS AT 50

It’s a matter of time. 50 years to be exact. And in that time Los Lobos have created an unprecedented body of work, a legacy of greatness. The numbers are staggering: 100+ gigs a year for five decades running, crossing millions of miles to rock millions of fans. And that’s just at the live shows. In between they’ve recorded 17 studio albums, 7 live LPs, 3 compilations, 2 EPs, 2 DVDs, and contributed 40+ guest appearances on their friends’ recordings—all garnering 4 Grammys, an Austin City Limits Hall of Fame induction, the ALMA Ritchie Valens Pioneer Award, NEA and Hispanic Heritage Foundation Honors, Congressional recognitions, plus countless “Keys to the City” and “Los Lobos Day” celebrations. And those are just a few of the highlights. But beyond all the hoopla and
applause (and the source of it all, really) is the tremendous heart. Rather, hearts. Cinco corazones. Five blood brothers who have dedicated their off-stage time to helping others, working for peace and justice, penning some of the most literate and important music of their time, transforming the hard cries from the East L.A. barrio into songs of hope, tales of common folk finding ways to endure. The young wolves were weaned on late-night radio’s soul, R&B, and doo-wop. Were cured through the African-American currents of the blues, jazz, and rock ‘n’ roll. An amalgam. As proud Chicanos, their songs have always glistened with the distillation from their Mexican and Latin American roots—nourished by Norteña and rancheras, buoyed by bolero and cumbias, soaring on the rhythms of son
huasteco and son jarocho. Los Lobos have helped spread the rich diversity of cultures across every continent, throughout the global community. Kids in Antwerp now know about Aztlán. Residents of Luxor and Ghana are crooning Lalo Guerrero. People from Laos and Bulgaria are belting “La Bamba”—all thanks to The Wolves as cultural ambassadors. Talk about a living legacy. Talk about a productive half century. And in the true rebel spirit, they did it all on their own terms, against formula. For the ages. To our delight. Quite simply, they are one of the tightest, one of the best, one of the most prolific bands ever. And, amazingly, with the original founding members as the pack the entire time. Unprecedented. As their liner notes put it, quite simply: “Los Lobos still are David Hidalgo, Louie Pérez, Jr., Cesar Rosas, Conrad Lozano, Steve Berlin.”